About Dan Fredman
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I’ve spent the last 25+ years in and around the retail wine business. I’m an inveterate (and unregenerate) winegeek, initially supporting my wine habit by working part-time for several Los Angeles area wine retailers. This eventually led to chronic full-time employment with retailers/importers such as Kermit Lynch Wine Merchant in Berkeley and The Grateful Palate in Oxnard (multi-hemispherical doesn’t always equate to bi-polar)!
Ultimately rescued from the Sargasso Sea that my retail career had drifted into, I am now firmly ensconced in the cosmos of wine public relations and marketing. My experience in the wine industry has served to increase the scope of my knowledge of, curiosity about, and evangelical zeal for wine. My client roster is diverse enough to amuse even someone with ADD and includes wines grown on six continents and encompasses old world and new world winemaking styles.
Despite my mother’s admonition to “Never work for friends”, my clients produce wine that I like to drink and they’re the sorts of folks with whom I like to spend time around the dinner table. I offer “PR & Marketing to the thirsty…” Whether they’re thirsty for wine, thirsty for knowledge, or simply thirsty for something a little different in their vinous life, I use my expertise to come up with the means to get their messages heard not only by the media but by my clients’ supply chains and ultimately, the thirsty consumer…
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